For more than five decades, enthusiasts from all over the world have flocked to Barrett-Jackson, The World’s Greatest Collector Car Auctions in Scottsdale. Widely regarded as a barometer of the collector car industry and hobby, the January 17-25, 2026, Scottsdale Auction is a world-class automotive lifestyle event where thousands of the world’s most sought-after, unique and valuable automobiles are on display and will cross the block in front of a global audience ‒ in-person, on live television and streaming. The event kicks off on Friday, January 16, with the Rock The Block concert featuring country superstar Cole Swindell. Hundreds of thousands of people attend Barrett-Jackson’s automotive lifestyle events to witness auction action at its best, capture the car of their dreams, mingle with celebrities, experience adrenaline-pumping thrill rides in the latest vehicles from America’s top automakers, enjoy a variety of indoor and outdoor dining and shopping in the vast Exhibitor Marketplace.

